Howling Frog Books. (Is that a reference?)
Bonus book: Alan Mendelsohn, Boy from Mars by Daniel Pinkwater.

I do so love Pinkwater, and my older daughter just read Alan Mendelsohn for the first time! So I read it again. It's always been one of my favorites, just below the Snarkout Boys books. I wish I could have chili and corn muffins for dinner!

Who said you couldn't?
When Jeff was in 5th or 6th grade, and had just read Alan Mendelsohn, he told a 1st grader that he was from Mars. Perfectly straight. Poor little kid believed him.
Kids are so impressionable.